In a previous post I shared three simple steps to help you find popular blog topics that make money. The next step is to name your business and find a matching domain name that represents your blogs brand and what you have to offer.
Your brand IS your blogs identity and it’s main purpose is to paint a visual picture that communicates what it is you’re going to help readers of your site achieve.
It’s not about coming up with a cool name and a cute logo!
Elements Of A Killer Brand!
There are four important elements that communicate your blogs brand:
Everyday thousands of new blogs are published worldwide and it’s very easy to get lost amongst the noise, especially if you’re in a competitive niche. Keeping the name of your blog memorable, descriptive and different will help your site stand out in a crowded marketplace.
The biggest challenge you’ll face is coming up with a name that communicates your brand in two or three words and finding a matching domain name that’s available.
There really is no ‘right or wrong’ way to develop a killer brand, but the more memorable, descriptive and different you can be – the better. And make sure it’s easy to spell
When brainstorming names for your site it’s a good idea to start with your main keyword and then think of descriptive ‘hint’ words that represent what you do or who you serve (your target market).
For example, take ‘Traveling Low Carb’ by Lynn Terry. Lynn is a full-time internet marketer and super affiliate who’s always traveling. Due to her busy lifestyle she doesn’t find much time to exercise or cook and she pretty much eats ‘on the go’.
After losing 20Ib on a low carb diet she set up TravelingLowCarb.com where she shares low carb diet tips for busy people. And just to be totally transparent, ‘low carb’ is her main keyword and ‘traveling’ is the hint word that represents who she serves.
Pretty cool, huh? You know exactly what her site is about and how it will help you before you clicking the link above, or reading her content!
2) Domain Name
Despite what you may have been taught in the past keyword rich domain names have very little weight on your search engine rankings. For a blog, your goal is to develop a killer brand and a loyal readership that come back for more – not just one time visitors from the search engines.
And for that reason, a branded domain name that matches the name of your blog will be much more effective than a keyword rich domain name.
.com Vs .net
Ideally you want a .com extension because it reaches a global audience and it’s recognized worldwide. But that’s easier said than done, I’m sure you’ll agree?
For example, before I registered TheStrategicBlogger.com I actually wanted to name my site ‘Strategic Blogger’ but the .com extension was already taken.
So why didn’t I register the .net extension instead? Great question!
A .net suffix is a top level domain (TLD) and some of the most successful blogs I know use a .net address such as ThinkTraffic and ProBlogger, so a .net address can work.
BUT you have to be careful because if someone already owns the .com extension of your desired domain name and they are actively using it, you could find yourself in a lot of trouble with a lawsuit on your hands.
Plus, if you do register the .net extension and someone is actively using the .com extension, you’re going to miss out on traffic because people are much more likely to search for .com, not dot net.
The only time you should consider using the .net address for your desired domain name is if the .com extension is up for sale and you plan on buying it once you’ve established your blog.
In my example, StrategicBlogger.com redirects to another domain and I don’t know what the owner of StrategicBlogger.com intends to do with it in the future. So, instead of brainstorming new names for my site I decided to put a ‘stop’ word (the) in front of ‘Strategic Blogger’ and registered ‘TheStrategicBlogger.com’ instead. And if ‘StrategicBlogger.com’ becomes available in the future I’ll go ahead and buy it.
Now that you’ve decided on a name that meets the criteria above and you’ve registered the .com address for it, you’re going to need a logo that communicates your brand.
Don’t be tempted to use stock images or some random image off the internet because your logo should be unique, not a copy of a copy.
If you’re an expert using Photoshop get creative and design your own logo. If you’re a beginner, you don’t have to create a full logo, make a simple ‘wordmark’ logo instead – that’s what I’ve done with The Strategic Blogger. A wordmark is just a basic logo using typography.
Alternatively, if you have a few hundred dollars to invest then I’d suggest using a professional service such as 99 Designs.
Your tagline is like a headline and it’s primary purpose is to clarify ‘exactly’ what you do and how your blog benefits your readers. It’s job is to grab their attention, reinforce why your brand is different from your competitors and let your visitors know that yours is a blog worth reading.
Again, there is no ‘right or wrong’ way to develop your tagline and not every blog needs one. It all depends on how well your name, domain name and logo communicates what you do and who you serve.
If you struggle with this I suggest looking at other authority sites in your niche to see how they are doing things. It will get those creative juices flowing and give you some ideas of your own.
Okay, let’s have some fun. What’s the worse domain name you’ve ever registered or thought of? Mine was CutTheCrapMarketing.com (lol). Who in the right mind is going to take a site with that name seriously? Not me, that’s for sure!
ALWAYS here to help!
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